Sometimes the best defense is a strong offense

When someone's hurling allegations at you, especially false allegations, it's sometimes difficult to know how to respond.

Some will think the way to go about it is to stay quiet - if they weather the storm it will pass. This can be a double edged sword though. If you don't respond, there's only one side of the story on the record. And if it's wrong, it can have consequences on your reputation.

Others will run to the nearest microphone without thinking and make the situation worse. Or they'll offer the 'dreaded' NO COMMENT. Nothing gives the perception of 'guilty as charged' better than a statement of 'no comment'.

Ideally, you do need to respond. It need not be immediate though. Take the time to get your facts straight so that you can refute the allegations credibly and calmly.

In my view, Piers Morgan did an excellent job of responding to the allegations raised in the British Parliament yesterday. His interview on CNN with Wolf Blitzer was strong. He stayed on message, didn't become flustered and held British MP Louise Mensch to account. See the video below.

http://youtu.be/fsJwM1DnLu4

---
www.stratcommsolutions.ca
www.twitter.com/scspr
www.facebook.com/stratcommsolutionspr