Any news is good news

Contrary to the oft quoted saying, not all news coverage is good. Some stories on the front page of the paper destroy reputations and push companies out of business. That's why it's important to carefully build and maintain your corporate reputation. By developing a consistent and ongoing communications strategy, your organization can create goodwill. Better still, you can shape public opinion and be prepared to respond to a negative story, should one appear. By banking goodwill, you will be better positioned to ride out a storm of negativity and get back to prosperity.

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