Friday, July 15, 2011

Is Social Media Overrated?

The link below outlines a survey that declares social media n overrated advertising medium.

My thoughts:

Social media is an important part of any marketing and communications strategy. It shouldn't be the ONLY part of a strategy though. It is useful and can have a positive impact on an organization's relationship with customers. It shoudn't be discounted.


http://www.nationalpost.com/todays-paper/Social+media+called+overrated+advertising+medium+study/5105697/story.html

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