It isn't enough just to write, provide value...

SEO companies will tell you that you need to keep your website current; you need to blog every day. It's the activity and links that attract attention to your website. They may be right. But you have to make what you're posting count. You can't just aimlessly write and ramble. If you do, it's possible to hurt your reputation with customers and potential customers.

I've said it before on this blog and I will say it again. It's about providing your customers or potential customers with the answers they're looking for - or at least pointing them in the right direction. For some people, your blogging, Twitter and Facebook activities can be considered auditions by potential clients (especially if you're a copy writer or social media expert).

What am I getting at here? As with many of my recommendations on this blog, it's simple and seems like common sense. Provide value. Give tips. Showcase your expertise. Don't stray from the core reasons you're in business lest you dilute your message.

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