After defining your target audience & developing your message, consistency is key

Once you know who you're talking to and what you want to say, you have to communicate it in a variety of ways. The core message will be the same, but there are many story hooks and angles that can be used to communicate this message. While each story angle may appear different, the fact that the core message is being presented over and over means it has a greater chance of 'sticking' in people's minds.

---
www.stratcommsolutions.ca
www.twitter.com/SCSPR
www.facebook.com/stratcommsolutionspr