A few thoughts on media releases

The link below connects to a good article on media releases. At Strategic Communications Solutions PR, we take the same approach. A release should never give away the whole story. It's designed to get attention and secure an interview...i.e. get a reporter to write a story. It creates a third party (objective) story on you or your company.

http://www.ereleases.com/prfuel/understand-the-real-purpose-of-press-releases/

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