Some free advice for RIM

As Research in Motion struggles to regain footing in the smart phone industry, one of the worst decisions they could make would be to cut back on their marketing and public relations activities.

While these areas are often first to be cut in difficult times, they the ones you really need. Communication is key all the time, but becomes especially important in difficult times. Employee morale can be impacted. Investors want to know what's going on; as do suppliers and customers.

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