A few thoughts on news releases

On a few occasions recently, I've been asked if I think that the news/media release is a thing of the past. My answer to this is no. There's still a place for news releases in today's information environment. Their role has evolved, but they're not obsolete. They can be used on consistent basis to show that your company is active and has valuable information to share. For example, they could introduce a new product/service. They could talk about new features for your products or relationships your company is forging. They communicate to the outside world that your company is alive and innovating.

What I like most about news releases in today's environment is the fact that they can go viral through social media. Their shelf life has been extended through technology. Media releases can be used to update your website and keep it current. The activity will cause your site to show up more in web searches.

The news release is far from gone. It's still an important communications tool.

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