Ontario NDP candidate in trouble for pod casts

It has been noted before on this blog that you have to be careful when posting online. Everything sticks around once it's online and is searchable by Google.

The most recent controversy during Ontario's provincial election has come from pod casts recorded by the NDP candidate in Niagara-West-Glanbrook.

While Mr. Marco's musings about religion and Nazi Germany were made several years ago, they are having an impact on his election campaign now. Not only are they impacting his local campaign, they're causing the leader of his party to have to address them in media scrums - taking her away from the party's main campaign themes.

As a rule of thumb, think before you hit the post button. Consider the ramifications. What impact will this post have on your career? Does it impact others?

And, if it makes you chuckle as you write it...it's a sure sign that someone out there will misinterpret your joke. Remember, emotion can be misread when you take it from voice to print.

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Targeted messaging is the way to go

As you drive to work in the mornings or get on the subway, you're bombarded with bill boards, radio ads, sidewalk ads, posters and even ads in washrooms. There's a lot of clutter out there. So how do companies get through the clutter to make sure their message is heard? It's actually quite simple, you need to be sure you're talking to someone who is interested in hearing what you have to say. Targeting your message is the key - especially now that economic recovery has slowed down. Companies need to work harder at making sure they're talking to the right people - and talking to them about things they care about.