Social media 'group think'

This morning I read an interesting article on social media entitled "One brain to rule them all" by William Wolfe-Wylie of the Toronto Sun. The article notes that in today's world the response to events and news stories can be instantaneous. Facebook groups and fan pages can be set up for virtually any cause to attract those of 'like mind' so they can vent.

Wolfe-Wylie argues that, "...social media, rather than promoting independent thought, helps us to figure out what everyone else things and then agree with them."

He goes on to say, "This is nothing new. People have always been friends with those who share similar values and points of view."

He is right when he suggests that this trend holds in the online environment as well as in our physical interactions.

Communicators on behalf of brands, organizations and personalities do well to keep this in mind when planning their communications activities.

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A good article with some general PR advice

The link below connects to a good article on public relations. Much of the information covered is similar to what Strategic Communications Solutions PR teaches in our PR 101 training seminars.

http://www.bothsidesofthetable.com/2011/08/14/teachable-moments-in-pr-crisis-management/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+BothSidesOfTheTable+%28Both+Sides+of+the+Table%29

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Withstand market uncertainty and grow your brand visibility

Now, more than ever, it is important to be 'out there' talking about your brand. With economic uncertainty becoming the 'buzz word' again there is a danger that companies and individuals will stop spending and cause the economy to grind to a halt.

Talk about the value and benefits of your products and services. Continue to use social media and traditional media to engage and connect with your customer base. By interacting with your client base through these mediums, you can identify opportunities for providing solutions and services they still need even though they're cutting back. Help them get through these difficult times and they'll remain your loyal customers when the 'good times' return.

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NDP interim leader's actions speak louder than words

We awoke this morning to the headline on the front page of the Globe & Mail announcing that the interim NDP leader (Nycole Turmel) was a card carrying member of the Bloc up until a month before running for the NDP nomination. This undermines the message she (and other NDP spokespeople) have been putting out both during the election campaign and since she became interim leader last week. This speaks directly to her credibility. Now the NDP has a leadership problem on two fronts.

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