Toronto City Councillor appologizes for "hot chicks" tweet...

Councillor Parker found out the hard way about the dangers of social media. Just because it's a more casual medium doesn't mean you don't have to think before you send something out. The "do I want to see this on the front page of a national newspaper' rule still applies. Think...think again...then tweet.

This incident reinforces the notion that public figures need the assistance of communications professionals to, at the very least, train them on how to get the most out of social media and avoid the pitfalls. While it may not be practical to have a communications person manage all of your social media, it can be beneficial to be properly trained on it. Strategic Communications Solutions PR offers a one day social media training session that is adapted from our traditional media training and coaching sessions.

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