Why didn't the Canadian public support the Postal Union?

In a time where the average Canadian is still worried about holding onto their job, postal workers walked off the job demanding higher wages and iron clad pension plans. It's little wonder Canadians didn't rally to their cause. The union had the wrong message.

Before walking off the job, the union would have done well to assess the mood of the nation. Once they knew the mindset of their key stakeholders, the would have been able to develop a suitable message.

Without an in depth assessment of all the details the union has in front of them, I can still suggest that a more effective communications campaign could have been built around employee safety.

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