Responding to a crisis situation

Often the first response when things go wrong is to hunker down and hope they go away. Sometimes, rarely though, this will work. In most cases journalists will dig for more information and more sources. They might find disgruntled former employees or others who create a narrative that paints you or your organization in a light that's not not pretty.

Like it or not, it's always best to address the situation. Whether it's through a simple written statement, a media conference or interview.

No matter which method you choose, it should be well thought out and have a clear, concise message.

Remember, there's two sides to every story. There's nothing wrong with getting your side out.

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