Tuesday, August 10, 2010

Do you still send out print media kits for your clients?

I was recently asked: Do you still send out print media kits for your clients?

My response: In my experience, it depends on who you're dealing with. There are still those who prefer to take a look at a print media kit rather than something online. Mostly, I find my self sending reporters a pdf/electronic version of the media kit. It's another point of contact and another opportunity to build the relationship with the reporter on behalf of the client.

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