Q: What tips or tactics would you recommend to generate visibility for a start up?

A: As well as establishing a presence in social media, you should work on generating traditional media coverage. Interviews and articles that are published can then be disseminated via social media networks and add to the viral message about the product or service. Traditional media outlets also have on-line versions, so it's easy to link to the article they've published or clip they've aired.

Often the name of a traditional oulet (say CNN for example) will add weight and credibility to your message.

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