You're an expert...so why don't you share it?

Who knows your business better than you do? Nobody, that's right. You're an expert in your field. It's time that you pat yourself on the back. Share your successes, your challenges, the things you've learned over the years. Promote your expertise.

• Write a regular blog sharing tips or offering people value.
• Keep clients and potential clients up to speed on what you're doing.
• Approach local or industry media and offer to write an article.

Often doing things like this (offering some insight about what you do for free) will be enough to pique someone's interest. It could lead to client meetings and lasting relationships.

But don't stop there...

Take it a step further...

Engage larger audiences. Develop a proactive communications strategy to keep your business (or yourself) in the news. Building relationships with bloggers that cover your industry can increase your appearance in web searches. Keeping in regular contact with industry media can ensure you're quoted in relevant articles. Most publications have on-line versions as well so, again, you increase your appearance in web searches.

By getting others to talk about your business, you build credibility as well as visibility. It's a kind of third party endorsement. It also builds a relationship with your customers that's more like a dialogue than simply blasting slogans at them.

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