Keep it simple

In terms of news today, it's safe to say that most of us have ADHD. There's a 24 hour news cycle it's always looking for the next sound bite. Add to this that many people get their news from Twitter and Facebook these days and you realize that sound bites are becoming more and more important.

You can't get the story out in 140 characters, but you can certainly draw attention to a news release, a website, an online article. So make sure you write tight. Keep the message short and to the point. Be compelling and whet people's appetites.

The focus in today's environment should be quality and quantity. Quality content that isn't long and gets straight to the point. And regular communication of that quality content.

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