Tuesday, August 03, 2010

What are the best uses of a $10,000 Ad budget?

I was recently asked, "What are the best uses of a $10,000 advertising budget?"

I answered:

"The best use of such a budget would be to split the funds between public relations activities and ad buys. Strategic placements of both advertising, interviews, news articles, or even media events (publicity stunts) can be much more effective than marketing efforts alone. Advertising and PR activities will build upon and reinforce each other."

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