Post it and they will come - it's a myth!

It is often assumed that the world of public relations is changing. People assume that in the internet age you can 'post' your news online and everyone will come flocking to you. While there are certain things that go 'viral' on Facebook and Twitter, more often than not, you need an online communications plan. This will outline how social media fits into your overall marketing and communications strategy. How it augments and reinforces traditional advertising. How it sustains and lengthens the impact of traditional media coverage. Think before you tweet and talk to a public relations professional.

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