Social Media in PR

Social media is dominating communications discussions all over the place these days. I'm often asked what the impact of social media websites like Twitter, Facebook and Linkedin is on the public relations field. My answer to this question is that social media is a great way to reach reporters and target audiences. It's a supplementary tool to the traditional ways of communicating with reporters and journalists. You can use social media sites like Twitter to drive traffic to your blog, your news releases, your websites. More and more, SCS is managing Twitter accounts and Linkedin discussion groups for clients to help them communicate directly with target audiences and reinforce traditional PR approaches.