What is a media kit?

Peter Turkington
www.stratcommsolutions.ca

Media kit – a pre-packaged set of informational materials about a person, company, or organization. The media kit is distributed to members of the media in order to help provide background or context for a particular launch, release or story.

Some typical examples of when media kits might be used are listed below:

• Product launches
• New company launch
• Mergers and acquisitions
• News conferences
• Large events / Industry trade shows

The components of a media kit include:

• Backgrounder
• Fact Sheet
• Biographies of key people (and sometimes pictures to accompany the bios)
• A press release detailing the current news the media kit is sent in reference to
• Media contact information (usually the company’s public relations agency)
• A CD or DVD with supplementary information or video footage