8 easy steps to planning an event...

Colin Reade & Peter Turkington
www.stratcommsolutions.ca

An event can be anything from an employee or corporate seminar to a product launch or media event. The keys to success are preparation, organization and common sense.

You can’t go wrong if you:

1. Establish a clear purpose
2. Build solid client relations
3. Search out an appropriate venue
4. Develop a critical path and task lists
5. Carefully research and select any guest speakers
6. Pay attention to the budget
7. Conduct a final check/walk-through
8. Learn from each experience

It pays to remember that what can go wrong usually will go wrong throughout the planning process for a major event. Don’t worry about it. We’ve all been there. Slow down and remember why the event is being planned in the first place. It’s reinforcing a wider strategy and moving your organization towards its overall objectives.

The steps outlined above will help you maintain your focus and keep your project on track.