SCS PR Tips: Tiger Woods loses endorsement deal with Gatorade

Friday, February 26, 2010

Tiger Woods loses endorsement deal with Gatorade

Tiger Woods loses endorsement deal with Gatorade. He's mismanaged his response to this situation right from the start. There was a way to handle it that could have saved his relationships with sponsors.

Labels: media relations, pr crisis communication, public relations, tiger woods

: Name: SCS Public Relations; Location: Oakville, Ontario, Canada

Strategic Communications Solutions, SCS, offers a wide range of public relations and communication services. In today's increasingly competitive business climate, SCS provides timely, accurate and measurable communication objectives, strategies and tactics that meet your organizational needs. SCS's principals, Peter Turkington and Colin Reade, along with their alliances offer organizations over 50 years of expert knowledge in the public relations field. As a result, SCS combines current knowledge of the industry and its trends with a wealth of seasoned expertise.

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